Video rejected, verification stuck on pending, or "Get verified" keeps coming back? Match what you see to the likely cause, then fix it properly.
Google Business Profile verification can go wrong in several ways: your video is rejected, the status stays on pending, no verification method appears, or "Get verified" returns after you submit. The right fix depends on which of these you are seeing, so start with the table below instead of trying everything at once. Most cases come down to profile details that don't match the real business, weak proof of location or management, or a method Google hasn't made available to your profile. If you are still setting up, read how to verify your Google Business Profile first. This guide covers what to do when that process doesn't work.
Failures usually trace back to one of three areas. Match your symptom in the table, then read the section it points to.
| What you see | Possible cause | Recommended action |
|---|---|---|
| "Review issues" after a video upload | Video lacked proof of location, business or management | Read the reasons, then record a new, complete video (see how) |
| Video won't upload | Connection, app or file problem | Retry from your mobile Business Profile on a stable connection (details) |
| Status stays pending | Review still in progress | Wait up to five business days without editing key details (details) |
| "Get verified" returns after you submit | Google couldn't fully verify; recent edits | Re-verify or use another offered method (details) |
| No verification option shown | Google decides options by business type, region and hours | Use what is offered; contact support if nothing appears (details) |
| "Periodic profile verification has failed" | Not confirmed; depends on where the message appears | Note the source, follow the on-screen steps (details) |
If your profile name differs from your signage, website or documents, or the address or category doesn't reflect how you operate, Google has less reason to trust the submission. Keep details accurate and never add keywords to the business name.
A video showing only a doorway, or nothing that only the owner could access, can be rejected. Google looks for evidence of where you are, that the business exists and that you manage it.
Sometimes the evidence is fine but the method isn't: an upload fails, no option appears, or a recent edit triggered a new request. Avoid editing your name, address or category while a verification is in progress.
Each problem below shows what it usually means and the next step to take. Where Google publishes the requirement, the official page is linked.
Open your Business Profile on a mobile device, tap Review issues and read the reasons Google gives. Then record a fresh video that includes everything from the first attempt plus whatever was missing, usually clearer proof of location, the business name on a permanent fixture, or evidence that you manage the business. Don't resubmit the same footage and expect a different result. (Google's video verification guidance)
Upload from a mobile device through your Business Profile, on a stable connection, and try again if the first attempt fails. Check that the video is one unedited recording of at least 30 seconds, because pre-recorded or edited footage isn't accepted. If it still won't upload, confirm every requirement is met and retry, or use another verification method if Google offers one.
Google says its review can take up to five business days, occasionally longer. While you wait, don't change the business name, address or category, and don't create a second profile. If the wait runs well past that, check your profile for a Review issues or Get verified prompt before contacting support.
This usually means Google couldn't fully verify the profile, often after a recent edit to important details. Select Get verified and complete the process again, or choose another method if one is shown. Before resubmitting, confirm the name, address and category match the real business, and note what changed since your last attempt.
For video verification, Review issues means the submission was rejected and Google has listed reasons. Select it, read each reason and fix those points in a new recording. A rejected verification is not the same as a suspension: a disabled or suspended listing is handled through Google Business Profile reinstatement.
Google's public verification guidance doesn't describe a regular re-verification schedule, so first note where the message appears: in your Business Profile on Search or Maps, in an email, or in another Google tool. Then follow the steps shown there, usually Get verified or Review issues. If the notice doesn't clear after you comply, contact Business Profile support with a screenshot instead of guessing at a fix.
If your verification video has been rejected or your Business Profile is repeatedly asking for verification, Eminence Digital Services can help review your profile details, identify potential issues and guide you through the next steps.
Get GBP Verification AssistanceGoogle requires one continuous, unedited recording of at least 30 seconds, filmed live on a mobile device through your Business Profile. It should show where you are, that the business exists and that you manage it. Keep sensitive numbers, private information and other people's faces out of the shot.
Show street signs, building numbers or landmarks that match Google Maps, then the storefront or signage with a business name that matches your profile. Finish with something only staff can reach, such as a counter, stockroom or point-of-sale system. Example: a dental clinic films the street sign, the clinic signboard, then reception and the sterilisation room.
Show signs or landmarks near your business address, then equipment, branded clothing, products or business cards that prove the business exists. For management, show yourself performing a service or using a branded vehicle, or show a permit, invoice or utility bill that matches the profile name. Example: a home-based plumber films the street, then the branded van, tools and an invoice carrying the business name. Don't list an address where you don't serve customers.
Depending on your business, Google may offer phone or text, email, a live video call, a postcard or a video recording. Which options appear depends on business type, public information, region and business hours, and Google determines them automatically, so you can't switch to one that isn't shown. Some businesses need more than one method. Postcard codes usually arrive within 14 days and expire after 30, and editing your name, address or category, or requesting a new code, can invalidate a pending one. Live video calls are only available during your location's business hours. If your preferred method isn't listed, use one that is, or contact support if nothing appears. (Google's verification guidance)
Google says video review can take up to five business days, and its general review of submitted information can occasionally take longer. The result is either successful or unsuccessful with reasons. Some verifications can be instant, for example through Search Console or bulk verification, while postcards usually arrive within 14 days. Treat these as Google's guides, not promises, and individual profiles can take more or less time depending on the method and the checks involved. While you wait, don't create another profile or edit your name, address or category. If the profile shows Review issues or Get verified again, act on that prompt instead of waiting longer.
Contact support if your video has been rejected repeatedly after you fixed the listed reasons, if "Get verified" keeps returning although your details are accurate, if no verification option appears, or if a notice doesn't clear after you follow Google's on-screen steps. Before you do, gather your profile name and address, screenshots of the message, the date of each attempt and a list of recent edits, so the support team can see exactly what happened. Use Google's official Business Profile support page (you may be asked to sign in). If your listing has been suspended or disabled rather than unverified, that is a different process, covered under Google Business Profile reinstatement. For hands-on help, see our Google Business Profile verification assistance.
Help is most useful when verification has failed more than once, several people or agencies have had access, or the profile has been edited many times. We can review your profile details against your real signage and website, flag likely reasons for rejection and guide you through the next steps. We can't promise verification, because Google makes that decision, but we can help you avoid mistakes that are easy to prevent.
If your verification video has been rejected or your Business Profile is repeatedly asking for verification, Eminence Digital Services can help review your profile details, identify potential issues and guide you through the next steps.
Get GBP Verification AssistanceSources: Google Business Profile Help, video verification and verify your business. Google's requirements can change, so confirm against the official pages.
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